Teslafalse advertising

The California Department of Motor Vehicles has accused Tesla of false advertising in its promotion of the company’s signature Autopilot and Full Self-Driving technologies. A DMV spokesperson said Friday via email that if its action succeeds, “the DMV will ask that Tesla will be required to advertise to consumers and better educate Tesla drivers about the capabilities of its ‘Autopilot’ and ‘Full Self-Driving’ features, including cautionary warnings regarding the limitations of the features, and for other actions as appropriate given the violations.” In June, Tesla Chief Executive Elon Musk underlined the importance of Full Self-Driving to the company. The agency alleges the electric-car maker misled customers with advertising language on its website describing Autopilot and Full Self-Driving technologies as more capable than they actually are. Tesla cars never could, “and cannot now, operate as autonomous vehicles,” the DMV claims assert. The DMV complaints point to the very names of the technologies, as well as other “misleading” language such as the following, which appears on the Tesla website’s Autopilot page: “All you will need to do is get in and tell your car where to go. The DMV notes that Tesla’s website states that “the currently enabled features require active driver supervision and do not make the vehicle autonomous.” But, the DMV said, the disclaimer “contradicts the original untrue or misleading labels and claims, which is misleading, and does not cure the violation.” Tesla’s driver-assisting technologies have been popular features that help the carmaker stand out in an increasingly crowded electric vehicle market. Tesla’s response to the DMV complaints, if any, has not yet been made public. Recently, Musk claimed that Full Self-Driving had not been a factor in any Tesla crash, although at least eight crash reports submitted by Tesla owners to federal safety regulators indicate otherwise. (). Continue reading.