Virtual Cat Hero from the New Video Game sensation “Stray” Donates Time to Cats

Thanks to online fundraising platforms, gamers are playing “Stray” while streaming live for audiences to raise money for animal shelters and other cat-related charities. Annapurna Interactive, the game’s publisher, also promoted “Stray” by offering two cat rescue and adoption agencies copies of the game to raffle off and renting out a New York cat cafe. In a happy coincidence, the shelter had just set up a profile on the platform Tiltify, which allows nonprofits to receive donations from video streams, the week the game launched. Annapurna also bought out Meow Parlour, the New York cat cafe and adoption agency, for a weekend, as well as donating $1,000. Annapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform. The shelter got four copies of the game to give away and solicited donations for $5 to be entered into a raffle to win one. North Shore Animal League America, which rescues tens of thousands of animals each year, said it hadn’t seen any increase in traffic from the game but they did receive more than $800 thanks to a gamer. Trey, who asked that his last name not be used, has two cats, one of which he adopted from the shelter. (HuffPost). Continue reading.



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