Apple leads global smartphone sales

Apple continues to lead the “global best-selling smartphone list,” according to new data from Counterpoint Research. In total, the “top 10 models captured 21% of the total smartphone market.” The iPhone 13 remains the best-selling global smartphone, accounting for 5.5% of total smartphone sales for the month of April. The most expensive iPhone model on the market, the iPhone 13 Pro Max, came in as the runner up with 3.4% of the total sales. The iPhone 13 Pro and iPhone 12 rounded out Apple’s top four positioning with 1.8% and 1.6% of sales, respectively. For the iPhone specifically, Counterpoint had a few specific details to share: • iPhone 12 sales were driven by increased sales in Japan and India • The iPhone SE 2022 saw triple-digit month-on-month growth, again driven by Japan where it captured 18% of smartphone sales for the month. • The non-Pro iPhone 13 “has maintained a lead every month since launch,” unlike last year’s iPhone 12. The 5G smartphones on the list represent a third of the total 5G smartphone sales. The full report from Counterpoint Research is worth a read and includes some details on the broader smartphone market and other manufacturers. (9to5Mac). Continue reading.

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