Apple CEO Tim Cook: VR and AR headsets are not good enough

Apple CEO Tim Cook was interviewed by China Daily, and he made an interesting comment when asked about AR headsets. What do you think are the key factors for AR products such as AR headsets to succeed in the consumer market?” Cook: “That’s a great question. I couldn’t be more excited about the opportunities we see in this space and sort of stay tuned and you’ll see what we have to offer.” Last year Bloomberg, supply chain analyst Ming-Chi Kuo Kuo and The Information released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. Earlier this year Bloomberg reported Apple’s headset was delayed to 2023 due to “challenges related to overheating, cameras and software”. I am incredibly excited about AR as you might know. Right now as an example we have over 14,000 ARKit apps in the App Store which provide AR experiences for millions of people around the world. Reporter: “Chinese consumers are highly enthusiastic about VR and AR technologies, but some of them are not very satisfied with products currently available on the market. The New York Times also reports the headset is delayed to 2023, with its sources saying this is due to “continuing challenges with its battery power”. (UploadVR). Continue reading.



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