Nothing’s PR Machine Details the Design and Manufacturing Process

Nothing phone (1) will initially be sold by invitation only Nothing’s PR machine is back at it again, this time releasing a new video detailing the design and manufacturing process. Although the use of recycled aluminum materials is interesting, the juiciest tidbit comes towards the end, when it is revealed that the Nothing phone (1) will initially be sold by invite only. The Nothing phone (1) is expected to launch on July 12. While the handset does look quite different when compared to its competitors, it really will come down to just how well the phone works and how it is priced. Pei states that Nothing had two options: wait and accumulate quantities or sell the phone (1) as it comes off the line. The team didn’t want history to repeat itself and decided to rely on an invite system for the upcoming phone’s launch. Nothing seems to really want to get the phone into the hands of early supporters. In the video, there is talks about an invite system that will allow Nothing to sell its products faster and also get them into the hands of people that deserve it most. (XDA Developers). Continue reading.

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